CaaStle

At Caastle, a tech company in the fashion rental space, I led the design strategy and execution for a wide range of digital and print assets—spanning web, email flows, paid social ads, banners, and brand collateral—for rental programs working closely with partners such as All Saints, Scotch & Soda, Vince, Altuzarra and Elyse Walker. I collaborated cross-functionally with marketing, copy, photo art direction, and UX teams to deliver cohesive, impactful campaigns. I was also involved in new client implementation meetings, helping translate brand vision into scalable creative systems. In addition to maintaining organized, streamlined design processes, I refreshed assets and templates to ensure ongoing brand relevance, and created the visual identity for influencer-led social and email initiatives for Caastle’s in-house brands.